So we’ve previously mentioned how the Netherlands still sees a lot of sale in the world of print media. Many people still find physical newspapers and magazines useful as their source of news. So what can you do as a publishing company to make sure that your readers get the best possible experience while reading your magazines? You can use better photos.
Photos are the Key
The reason so many people these days don’t like reading newspapers is because there is simply too much text and not enough visuals. Visual elements make a much greater impact and generate a much higher interest in a reader’s mind. That is one of the biggest reasons why online news sources are so popular these days. So be sure to include relevant and good-looking photos in your news articles if you want them to grab people’s attention.
HDR is a Great Way
HDR photography is one great way to incorporate well-exposed and creative, but not over-the-top, photos in your articles. This technique can especially come in handy when taking photos of buildings, landscapes or cityscapes. What you need to do for an HDR photo is to change your exposure slightly for at least two (ideally three) shots of the same scene. One exposure should cater for the highlights and one for the shadows. Then you use something like Aurora HDR and combine these photos to generate one image that has all the best parts of the individual photos combined.
Photos Should Look Good
Newspapers are known for photos that look like they came out of a camera from a decade ago. Why not spend some time to actually edit and process the photos to make them look appealing?
Ask your photographers to use their knowledge and expertise to take photos that appeal to the audience. No, not every news story has to have a photo with a blurred out background and vibrant colors, but it might do you well to do that for some of the more casual and happier articles. So in order to compete with digital sources of news, you need to try and make your newspapers and magazines look better to the audience so they actually grab a copy when they see it.